Don't Throw Away your Leads
The mailto command produces a clickable email. The theory is that clicking this address will open your email client so that you can contact the web site owner. This can be a wonderful concept, but is having mailto commands on your own website costing you valuable business. An agent, for instance, could loose thousands if one property lead is lost. There are many issues with the mailto command which could make you lose your leads.
One significant problem with the mailto command is that's depends upon your default email client being configured. Normally, this is an application like Outlook, or Outlook Express. However, lots of people on earth usually do not use these programs and instead use web base email such as for example Yahoo Mail or Hotmail. For the clients using web base email, the mailto command will create one message stating something such as "Email client isn't configured". Which means that for an extremely large section of your clients, the mailto link won't work, and also worse may generate one message.
Another potential pitfall may be the unreliability of email. Everyone has lost a contact or two. Now image that email was a potential client. This may have an enormous impact on your organization. Emails might not reach you for a number of reasons such as for example spam filters. Some times emails are simply lost to the depths of the web. Actually the reasons usually do not matter much, losing emails means losing business.
There may also be some smaller issues with mailto commands. For instance, email addresses displayed in this manner are targets for spam bots that surf the web collecting emails for mass mailings.
The ideal solution to generate all leads during your website is by usage of an application that logs the leads. By using a form to get leads, your site can log the lead in a text file or perhaps a database. Your site should then send you email notification that you received a fresh lead. In the case this email is lost, your lead continues to be stored safely by your site. Being an added benefit, your site would also have the ability to manage your leads along with send many thanks messages to your clients.
Don't lose the business enterprise that you work so difficult to get. Work with a form and become cautious with mailto links.